Western NIS Enterprise Fund and “UKRSADPROM” Association sign Partnership Agreement

Within the course of the Western NIS Enterprise Fund (WNISEF) “Leadership, Export Promotion, Investment Attraction and Development Program” the Fund and the “UKRSADPROM” Association have signed the Memorandum of Understanding on technical assistance.

According to the document, the WNISEF provides technical support to the projects (particularly, fund raising, information and consulting services, assistance in the attraction of external consultants), focused on the export development of the fruit and berry products supplied by the Ukrainian producers. The participation of SME-members of the “UKRSADPROM” Association in foreign international exhibitions is expected to be the first result of cooperation.

Vitaliy Bigdai, Export Promotion Program Manager of the Western NIS Enterprise Fund: “Together with the “UKRSADPROM” Association we’re going to render our support to the Ukrainian gardeners and fruit and berry producers for them to successfully represent their products on the new foreign markets. The manufacturers of high-quality fruit and berry production will be able to build on new business ties, get new export orders, expand production and facilitate employment Ukraine.”

WNISEF cooperates with industry associations and Chambers of Commerce to extend the participation of Ukrainian SME in international trade, to give a boost and help organizations, projects, and initiatives that provide assistance to many exporters, to grow and become successful, self-sufficient, and learn how to provide the exporters with the most appropriate assistance. SMEs were generally focused on the domestic market or supplied products to the traditional export markets of the neighboring countries. Although such enterprises now double their efforts to expand their business by exporting to new markets, it remains a challenge for many of them.

Dmytro Kroshka, Chairman of the “UKRSADPROM” Association: “WNISEF’s technical support  will not only give the Ukrainian gardeners a chance to introduce their products to the new markets and gain experience of being a part of major industry hubs of the global industry market, but will also allow them to become an equal part of the global market of fruits, berries, and nuts, as well as to contribute to the creation of the  “Ukraine” world brand that will be positively associated primarily with tasty and high-quality fruits and berries, which will surely carve out a niche in the global market”.